Trade Marketing Manager

We are seeking a highly skilled Trade Marketing Manager to drive the development and execution of trade marketing strategies in the UAE market. This role is critical in optimizing in-store visibility, driving retail sales, and ensuring alignment between brand marketing and trade channel objectives.

Key Responsibilities

• Develop and implement trade marketing strategies to drive product visibility and sales growth across retail channels

• Collaborate with sales teams to create customized trade plans that align with business objectives and customer needs

• Manage trade marketing budgets, ensuring effective allocation of resources for promotional activities

• Coordinate with retailers to execute in-store displays, POS materials, and promotional campaigns

• Conduct market research to identify trends, opportunities, and competitor activity in the trade channel

• Monitor and evaluate the performance of trade programs, adjusting strategies as needed to maximize ROI

• Develop key relationships with retail partners, distributors, and wholesalers to strengthen brand presence

• Analyze sales data to measure the effectiveness of trade activities and suggest improvements

• Ensure consistency of brand messaging across all trade marketing materials and activities

• Support the execution of trade promotions and events to increase product awareness and drive foot traffic

  
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field

• 5+ years of experience in trade marketing or brand management, with a focus on FMCG or retail sectors

• Strong knowledge of retail marketing, POS execution, and promotional activities

• Experience working with retail partners (hypermarkets, supermarkets, etc.) and distributors

• Excellent project management, negotiation, and communication skills

• Data-driven with a strong analytical mindset and experience using trade marketing analytics tools

• Proficiency in Microsoft Office Suite; knowledge of CRM and marketing automation tools is a plus

• Fluency in English; Arabic is an advantage

• Ability to work under pressure and meet deadlines in a fast-paced environment