SEO Analyst

The SEO Analyst is responsible for developing and implementing effective search engine optimization strategies to increase website traffic and improve search engine rankings. Working in a dynamic digital environment, the role involves keyword research, technical audits, on-page and off-page optimization, and performance analysis. The ideal candidate will bring data-driven insights and a strong understanding of SEO tools to drive measurable results.

Responsibilities:

• Conducting comprehensive keyword research to guide content and campaign strategies.

• Performing technical SEO audits and implementing improvements to enhance site performance.

• Monitoring and analyzing website traffic, keyword rankings, and user behavior using analytics tools.

• Optimizing website structure, meta data, and content for higher visibility on search engines.

• Collaborating with content creators, developers, and marketing teams to execute SEO best practices.

• Building high-quality backlinks through outreach and link-building strategies.

• Staying up to date with the latest SEO trends, algorithm updates, and industry developments.

• Preparing performance reports and presenting actionable insights to stakeholders.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, or a related field.

• Minimum 2–3 years of hands-on experience in SEO analysis or digital marketing.

• Strong knowledge of SEO tools such as Google Analytics, Search Console, SEMrush, and Ahrefs.

• Familiarity with HTML, CSS, and content management systems (e.g., WordPress).

• Analytical mindset with the ability to interpret data and trends effectively.

• Excellent communication and collaboration skills.

• Understanding of user experience (UX) and web performance metrics.