Senior Social Media Manager

A Senior Social Media Manager is responsible for developing, implementing, and managing social media strategies to increase brand awareness, drive website traffic, and generate leads. They oversee all social media platforms, create engaging content, and analyze performance metrics to optimize campaigns. The ideal candidate is a creative thinker with excellent communication skills and a deep understanding of social media trends and best practices.

Key Responsibilities:

• Develop and execute social media strategies to increase brand visibility.
• Create and manage engaging content for various social media platforms.
• Analyze performance data and adjust strategies to optimize results.
• Collaborate with marketing and design teams to create cohesive social media campaigns.
• Monitor industry trends and competitor activities to stay ahead in the social media landscape.
• Manage social media budgets and ensure cost-effective strategies.
• Build relationships with influencers and manage influencer partnerships.
• Stay updated on the latest social media tools and technologies.
• Lead a team of social media specialists and coordinate their efforts.
• Report on key performance metrics and provide insights for improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a social media manager or similar role.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Demonstrated ability to lead a team and work collaboratively.