Senior SEO Executive

The Senior SEO Executive is responsible for developing and executing comprehensive search engine optimization strategies to improve website visibility, drive organic traffic, and increase online presence. This role requires a deep understanding of on-page, off-page, and technical SEO, as well as experience with SEO tools and analytics platforms. The ideal candidate will collaborate with content creators, developers, and marketing teams to ensure best SEO practices are implemented across all digital channels. They will also stay updated on search engine algorithms and industry trends to adapt strategies proactively.

Responsibilities:

• Develop and implement effective SEO strategies aligned with business goals.

• Perform keyword research, competitor analysis, and SEO audits.

• Optimize website content, meta tags, and internal linking structure.

• Monitor and improve site health, crawlability, and page speed.

• Build high-quality backlinks through ethical link-building practices.

• Track, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and SEMrush.

• Collaborate with content and web development teams to implement SEO recommendations.

• Stay informed about algorithm updates and adjust strategies accordingly.

• Identify new opportunities to increase traffic and engagement.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of hands-on SEO experience, preferably in a digital agency or e-commerce environment.

• Proficiency in SEO tools such as Ahrefs, Moz, SEMrush, Screaming Frog, etc.

• Strong understanding of search engine algorithms and ranking factors.

• Experience with HTML, CSS, and content management systems like WordPress.

• Excellent analytical, communication, and project management skills.