Senior Copywriter

The Senior Copywriter plays a key role in developing compelling and persuasive content for various marketing, advertising, and branding initiatives. This position requires creativity, strategic thinking, and a deep understanding of target audiences to craft engaging messages that drive brand awareness and customer engagement. The ideal candidate should have strong writing skills, experience in digital and print content, and the ability to adapt tone and style based on different platforms and campaigns.

Responsibilities:

• develop clear, engaging, and persuasive copy for websites, social media, email campaigns, advertisements, and other marketing materials

• collaborate with marketing, design, and product teams to ensure consistent brand messaging across all channels

• research industry trends, competitor strategies, and audience preferences to create impactful content

• edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines

• work closely with SEO specialists to optimize content for search engines and improve online visibility

• contribute to brainstorming sessions and develop creative campaign concepts that align with business objectives

• adapt writing style for different platforms, audiences, and campaign goals while maintaining brand voice

• manage multiple projects simultaneously while meeting deadlines and quality standards

• stay updated on industry best practices and emerging trends in content marketing and advertising

• mentor junior copywriters and provide constructive feedback to improve content quality

Requirements:

• bachelor’s degree in marketing, communications, journalism, or a related field

• 5+ years of experience in copywriting, preferably in an advertising agency or in-house marketing team

• exceptional writing, editing, and proofreading skills with a strong attention to detail

• proven experience creating engaging content across various digital and print platforms

• familiarity with SEO principles and best practices for online content

• ability to think strategically and translate business objectives into compelling messaging

• strong project management and organizational skills to handle multiple assignments

• proficiency in content management systems (CMS) and collaboration tools

• experience in developing brand voice and storytelling techniques

• portfolio showcasing previous copywriting work and successful campaigns