Visual Marketing Lead

We are looking for a creative and strategic Visual Marketing Lead to drive the visual identity of our brand across all marketing channels. This role will be responsible for ensuring brand consistency through engaging designs and visuals that communicate the company’s message effectively. The ideal candidate should have a strong eye for design, deep understanding of brand aesthetics, and the ability to translate marketing objectives into powerful visual content. You will work closely with the marketing, product, and content teams to bring concepts to life in a way that resonates with our target audience and strengthens our market presence.

Responsibilities:

• Develop and execute visually compelling campaigns that align with brand guidelines and strategic marketing objectives.

• Lead the creation of digital and print assets including ads, social media graphics, email templates, packaging, and promotional materials.

• Collaborate with the marketing team to ensure cohesive messaging and visual storytelling across all touchpoints.

• Oversee brand consistency across internal and external platforms and materials.

• Guide and mentor junior designers and creatives to maintain high standards in design execution.

• Analyze visual campaign performance and suggest creative improvements based on engagement and feedback.

• Coordinate with external vendors, agencies, and freelancers to manage visual production needs.

Requirements:

• Proven experience in a visual design or art direction role, ideally within a marketing environment.

• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Strong portfolio demonstrating creativity, attention to detail, and strategic design thinking.

• Understanding of marketing principles and how visual design contributes to business goals.

• Excellent communication skills and ability to collaborate with cross-functional teams.

• Time management skills and the ability to manage multiple projects in a fast-paced environment.

• A degree in Graphic Design, Visual Communication, Marketing, or a related field is preferred.