Social Media Executive

Job Description: Social Media Executive

A Social Media Executive is responsible for developing and implementing social media strategies across various platforms to increase brand awareness, engage with users, and drive web traffic. The role involves creating and curating engaging content, analyzing performance metrics, and staying up-to-date with the latest trends in social media marketing.

Key Responsibilities:

• Develop and execute social media strategies to achieve business goals.
• Create and publish engaging content (text, images, videos) for social media channels.
• Monitor social media platforms for trends and audience feedback.
• Analyze social media metrics and insights to optimize content performance.
• Collaborate with marketing and design teams to ensure brand consistency.
• Manage social media advertising campaigns and budgets.
• Respond to comments and messages from followers in a timely manner.
• Stay updated on social media best practices and industry trends.
• Identify and engage with influencers or partners for promotional opportunities.
• Report on social media performance and provide recommendations for improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Demonstrated experience managing social media accounts for businesses.
• Proficiency in social media management tools and analytics platforms.
• Strong written and verbal communication skills.
• Creative thinking and ability to generate innovative ideas.

• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Experience as a social media executive at a similar company.
• Expert knowledge of all leading social media sites, including their algorithms.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Appreciation for novel insights and ideas.