SEO Specialist

As an SEO Specialist, you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve website rankings. Your role will involve conducting keyword research, optimizing website content, and monitoring search engine algorithms to ensure the website is up-to-date with the latest best practices. You will also be tasked with creating and optimizing meta tags, implementing technical SEO improvements, and analyzing website performance using tools such as Google Analytics. The ideal candidate must have a strong understanding of SEO principles, excellent analytical skills, and the ability to stay up-to-date with industry trends. Strong communication skills and the ability to work in a fast-paced environment are also essential for success in this role.

Responsibilities

• Conduct keyword research to guide content strategy and optimize existing content.
• Analyze website performance and develop recommendations for improving organic search visibility.
• Implement on-page SEO strategies including meta tags, URLs, internal linking, and content optimization.
• Monitor and report on SEO performance metrics such as organic traffic, rankings, and conversion rates.
• Collaborate with content creators to ensure SEO best practices are implemented in new content creation.
• Stay up-to-date on industry trends and algorithm updates to adapt strategies accordingly.
• Manage and optimize local search listings and directories for maximum visibility.
• Identify technical SEO issues on the website and work with developers to implement fixes.
• Conduct competitor analysis to identify opportunities for improvement in search rankings.
• Utilize SEO tools such as Google Analytics, SEMrush, and Moz to track and improve performance.

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Proven experience as an SEO Specialist or similar role
• In-depth knowledge of keyword research, SEO copywriting, and on-page/off-page optimization
• Familiarity with SEO tools such as Google Analytics, SEMrush, and Moz
• Strong analytical skills and the ability to track and report on SEO performance metrics