SEO Analyst

As an SEO Analyst, you will play a crucial role in optimizing website content and improving search engine rankings to drive organic traffic. Your responsibilities will include conducting keyword research, utilizing SEO tools to analyze website performance, and implementing on-page and off-page optimization strategies. You will need to stay up to date with the latest SEO trends and algorithm changes to ensure best practices are followed. Additionally, you will be responsible for monitoring website analytics, generating SEO reports, and collaborating with content creators to enhance SEO efforts. The ideal candidate should have a strong understanding of SEO principles, excellent analytical skills, and the ability to work effectively in a team environment. A Bachelor's degree in Marketing, Communications, or related field is typically required for this role.

Responsibilities

• Conduct keyword research to identify opportunities for improving organic search rankings.
• Optimize website content, meta tags, and site structure for improved SEO performance.
• Monitor and analyze website performance using SEO tools such as Google Analytics, SEMrush, or Moz.
• Implement on-page and off-page SEO strategies to increase website visibility and traffic.
• Stay up-to-date with the latest trends and best practices in SEO to ensure the website remains competitive.
• Collaborate with content creators to develop SEO-friendly content that targets relevant keywords.
• Track and report on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates.
• Implement technical SEO improvements, such as website speed optimization and mobile responsiveness.
• Conduct competitor analysis to identify strengths and weaknesses in their SEO strategies.
• Provide recommendations for website enhancements based on SEO analysis and performance insights.

• Bachelor's degree in marketing, business, or related field.
• Proficiency in SEO tools such as Google Analytics, SEMrush, and MOZ.
• Strong understanding of search engine algorithms and ranking factors.
• Experience with on-page and off-page optimization techniques.
• Excellent analytical and problem-solving skills.