Senior Digital Media Planner

We are looking for a talented and experienced Senior Digital Media Planner to join our team. As our Senior Digital Media Planner, you will be responsible for strategizing, planning and executing impactful digital media campaigns for our clients.

Key Responsibilities:

- Develop digital media plans that align with clients' goals and objectives, utilizing a variety of channels such as social media, search engine marketing, display advertising, and email marketing

- Conduct market research and analyze data to identify target audience and determine the most effective media channels and placement for campaigns

- Collaborate with cross-functional teams including creative, account management and analytics to ensure the seamless execution of digital media plans

- Manage and optimize media budgets to ensure maximum ROI for our clients

- Stay up-to-date with industry trends and best practices to identify new opportunities for growth and innovation in digital media planning

- Build and maintain strong relationships with clients and media partners, providing regular updates and performance reports

- Supervise and mentor junior digital media planners, providing guidance and support to help them grow in their role

Qualifications:

- Bachelor's degree in marketing, advertising or related field

- Minimum of 4 years of experience in digital media planning, with a strong understanding of various digital channels and platforms

- Proven track record of developing successful digital media campaigns that meet clients' objectives

- Advanced knowledge of media buying and planning tools, such as Google Ads, Facebook Business Manager, and Google Analytics

- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations

- Strong communication and presentation skills, with the ability to effectively convey ideas and strategies to clients and team members

- Ability to thrive in a fast-paced, deadline-driven environment and handle multiple projects simultaneously