Senior Data and Digital Analyst

As a Senior Data and Digital Analyst, you will be responsible for driving data insights and identifying opportunities for growth and improvement for our clients. You will work closely with our digital marketing team to analyze data from various sources and translate it into actionable insights. Your role will be crucial in helping our clients achieve their business goals through data-driven decision making.

Key Responsibilities:

- Collect, organize, and analyze large sets of data from various sources to identify patterns and trends

- Develop and maintain dashboards and reports to track key performance metrics

- Conduct in-depth analysis and present findings to clients and internal teams

- Collaborate with the digital marketing team to develop and implement data-driven strategies

- Provide recommendations for optimization and improvement of digital marketing efforts based on data insights

- Stay updated on digital marketing trends and industry best practices to inform strategy and analysis

- Mentor and guide junior data and digital analysts in data analysis techniques and tools

- Communicate complex data insights and technical concepts to non-technical stakeholders

Qualifications:

- Bachelor’s degree in Business, Marketing, Data Analytics, or a related field

- Minimum of 5 years of experience in data analysis and digital marketing

- Strong proficiency in data analysis tools such as Google Analytics, Tableau, or similar

- Experience working with large datasets and using SQL to query and manipulate data

- In-depth understanding of digital marketing channels and metrics

- Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations

- Strong problem-solving and critical thinking skills

- Able to manage multiple projects and deadlines simultaneously

- Experience in mentoring and guiding junior team members is a plus.