Senior Copywriter - English

The Senior Copywriter – English is responsible for crafting compelling and high-impact written content across various marketing and communication channels. This role plays a key part in shaping brand voice, developing creative concepts, and delivering persuasive messaging that resonates with diverse audiences. Working in a fast-paced UAE-based environment, the ideal candidate is a seasoned writer with strong storytelling ability, attention to detail, and a passion for language that drives engagement and results.

Responsibilities:

• Writing clear, engaging, and on-brand copy for digital campaigns, websites, advertisements, emailers, social media, brochures, and press materials.

• Collaborating with creative, marketing, and product teams to develop concepts and execute multi-platform campaigns.

• Adapting messaging based on target audience, platform, and campaign objectives.

• Ensuring consistency in tone, language, and brand messaging across all communications.

• Editing and proofreading content for clarity, grammar, style, and accuracy.

• Conducting research to support content development and ensure factual correctness.

• Contributing to brand storytelling initiatives and high-level campaign ideation.

• Staying up to date with market trends, language usage, and content performance best practices.

Requirements:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

• 5–7 years of professional copywriting experience, preferably within an agency or corporate marketing team.

• Proven portfolio of diverse content, including advertising, digital, and long-form pieces.

• Exceptional command of the English language with a creative and strategic writing approach.

• Ability to handle multiple projects and meet tight deadlines in a fast-paced environment.

• Experience working within brand guidelines and collaborating with cross-functional teams.

• Familiarity with SEO principles, digital platforms, and content management systems.

• Strong attention to detail and commitment to quality.