SaaS Marketing Specialist - Lead Generation

The SaaS Marketing Specialist - Lead Generation is responsible for driving qualified leads and conversions through strategic digital marketing initiatives. This role focuses on developing and executing lead generation campaigns, optimizing marketing funnels, and leveraging data-driven insights to enhance customer acquisition. The ideal candidate has experience in B2B SaaS marketing, strong analytical skills, and expertise in digital marketing tools, including SEO, PPC, email marketing, and automation platforms.

Responsibilities:

• develop and implement lead generation strategies to drive qualified leads for the sales team

• manage and optimize digital marketing campaigns across multiple channels, including paid ads, SEO, social media, and email marketing

• create compelling landing pages and conversion-focused content to capture and nurture leads

• analyze and track key performance metrics, providing insights and recommendations for continuous improvement

• work closely with the sales team to align marketing efforts with revenue goals

• optimize marketing automation and CRM tools to enhance lead nurturing and conversion rates

• conduct A/B testing on campaigns and landing pages to maximize performance

• develop partnerships and collaborations to expand lead sources and increase brand visibility

• stay up-to-date with industry trends, competitor activities, and best practices in SaaS marketing

• manage budgets and allocate resources effectively to maximize ROI on lead generation efforts

Requirements:

• bachelor's degree in marketing, business, or a related field

• 3+ years of experience in B2B SaaS marketing, with a focus on lead generation

• strong expertise in digital marketing strategies, including SEO, PPC, and content marketing

• proficiency in marketing automation tools such as HubSpot, Marketo, or Pardot

• experience with Google Ads, LinkedIn Ads, and other paid advertising platforms

• excellent analytical skills with the ability to interpret data and optimize campaigns accordingly

• strong communication and collaboration skills to work with cross-functional teams

• knowledge of CRM systems like Salesforce or HubSpot is a plus

• ability to work in a fast-paced environment and manage multiple projects simultaneously