SaaS Marketing Specialist - Lead Generation

As a SaaS Marketing Specialist - Lead Generation, you will be responsible for developing and executing strategies to generate leads for our SaaS products. You will work closely with the marketing team to create and implement campaigns that drive traffic and user engagement, ultimately resulting in increased sales and revenue.

Responsibilities:

• Develop and execute lead generation campaigns
• Create compelling content, such as blog posts, whitepapers, and case studies
• Manage email marketing campaigns to nurture leads
• Create and optimize landing pages, lead capture forms, and email marketing campaigns.
• Collaborate with content and design teams to create compelling marketing materials.
• Implement lead nurturing workflows using marketing automation tools.
• Analyze campaign performance and make data-driven adjustments to optimize lead generation.
• Analyze and report on campaign performance
• Collaborate with sales team to ensure leads are properly qualified

Candidate Requirements:

• 3+ years of experience in B2B marketing, preferably in the SaaS industry
• Proven track record of generating leads and driving conversions
• Strong understanding of digital marketing strategies and tactics
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Proficiency in marketing automation tools such as HubSpot or Marketo