Product Marketing Manager

We are seeking a dynamic Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our products. The ideal candidate will have a deep understanding of the market, customer needs, and competitive landscape to create impactful marketing campaigns that drive demand and adoption.

Key Responsibilities:

• Develop and execute go-to-market strategies for new and existing products.
• Create compelling product positioning, messaging, and value propositions tailored to target audiences.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
• Work closely with product management, sales, and marketing teams to ensure alignment in product strategy.
• Develop sales enablement materials, including presentations, case studies, and product guides.
• Drive product launches and promotional campaigns to maximize customer engagement and revenue.
• Measure and analyze key marketing metrics to optimize campaign performance and ROI.
• Stay updated on industry trends and customer needs to refine marketing strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in product marketing.
• Strong expertise in market research, competitive analysis, and product positioning.
• Experience working with cross-functional teams including sales, product management, and design.
• Excellent storytelling, content creation, and copywriting skills.
• Proficiency in marketing automation tools, CRM systems, and data analytics.
• Ability to manage multiple projects, meet deadlines, and adapt to a fast-paced environment.

• Knowledge of SEO, digital marketing, and paid advertising strategies.