Performance Marketing Manager

Company Description
Brighton to Burj is a boutique real estate consulting firm based in Dubai, specializing in tailored investment strategies and real estate solutions. Built on a foundation of excellence and innovation, we pride ourselves on delivering top-tier services that align with our clients' goals. Our dynamic team operates in a modern office in Dubai, at the heart of the city’s thriving real estate market.

Role Description
We are looking for a results-driven Performance Marketing Manager to join our team in Dubai. This full-time, on-site role is crucial to driving lead generation through paid media channels such as Meta (Instagram and Facebook), Google Ads, and other relevant platforms. The ideal candidate will take ownership of planning, executing, and optimizing marketing campaigns that generate high-quality leads for our real estate offerings.

This role comes with attractive perks, including bonuses based on lead quality and conversion, a monthly company-sponsored dinner, and an annual gym membership after successfully completing the probation period.

Key Responsibilities

• Develop and Manage Campaigns: Plan, execute, and manage performance marketing campaigns across platforms such as Instagram, Facebook, Google Ads, and other relevant channels to generate leads.
• Optimize Performance: Monitor and analyze campaign performance metrics, including click-through rates, cost-per-click, lead conversion rates, and ROI, ensuring campaigns are optimized for maximum results.
• Lead Management: Work closely with the sales team to ensure lead quality and help improve conversion rates.
• A/B Testing: Implement A/B testing on ads, creatives, and landing pages to identify what drives the best results.
• Market Research: Stay updated on industry trends, competitor strategies, and platform changes to keep campaigns innovative and effective.
• Budget Management: Efficiently manage campaign budgets to maximize lead generation while maintaining a strong ROI.
• Reporting: Prepare detailed performance reports to share insights, results, and recommendations with stakeholders.

Qualifications

• Proven experience in performance marketing and lead generation.
• Expertise in managing campaigns on Meta (Instagram and Facebook), Google Ads, and other paid media platforms.
• Strong analytical skills with experience in using tools like Google Analytics, Facebook Business Manager, and other performance tracking tools.
• Creative mindset with the ability to create compelling ad copies and oversee creative design.
• Excellent organizational and time management skills.
• Familiarity with the real estate or investment industry is a plus.
• Bachelor's degree in Marketing, Business, or a related field.

Perks and Benefits

• Competitive salary with performance-based bonuses tied to lead quality, volume, and conversion rates.
• Monthly company-sponsored dinner to foster team bonding and celebrate success.
• Annual gym membership after completing the probation period to promote health and wellness.
• Work in a modern, collaborative office environment in Dubai, at the heart of a thriving real estate market.
• Opportunities for professional growth and development within the company.

Why Join Brighton to Burj?
This is your opportunity to be part of a fast-growing, innovative real estate company in Dubai. At Brighton to Burj, your work will directly contribute to our growth and success. If you are passionate about performance marketing, lead generation, and achieving tangible results, we’d love to hear from you!