Online Merchandiser

The Online Merchandiser is responsible for managing the presentation, categorization, and performance of products on e-commerce platforms to optimize sales and customer experience. This role involves working closely with marketing, design, and inventory teams to ensure product listings are engaging, accurate, and aligned with business goals. The ideal candidate should have a strong understanding of digital merchandising, consumer behavior, and data analytics to drive online sales performance.

Responsibilities:

• manage and update product listings, descriptions, images, and pricing on the e-commerce platform

• analyze sales data, customer behavior, and market trends to optimize product placement and promotions

• collaborate with the marketing team to develop online campaigns, banners, and promotions

• ensure the website is visually appealing, easy to navigate, and optimized for conversions

• monitor stock levels and coordinate with inventory and supply chain teams to prevent stockouts or overstocking

• conduct competitive analysis to identify trends, pricing strategies, and opportunities for improvement

• enhance user experience by implementing SEO best practices and engaging product content

• test and optimize product categories, filters, and sorting options to improve discoverability

• track and report key performance indicators, such as sales, conversion rates, and customer engagement

• work with developers to resolve any technical issues affecting product display or functionality

Requirements:

• bachelor’s degree in marketing, business, e-commerce, or a related field

• proven experience in online merchandising, e-commerce, or digital marketing

• strong analytical skills with experience using Google Analytics, e-commerce platforms, and merchandising tools

• proficiency in SEO principles and best practices for product listings

• knowledge of UX/UI design principles for e-commerce

• experience working with CMS and e-commerce platforms like Shopify, Magento, or WooCommerce

• excellent organizational and multitasking abilities

• strong communication skills to collaborate with cross-functional teams

• ability to adapt to a fast-paced, changing digital retail environment

• attention to detail and a keen eye for design and product presentation