Media Strategy Analyst

The Media Strategy Analyst is responsible for developing and implementing comprehensive media plans that align with the organization's marketing goals. They will conduct thorough research and analysis on target audience, market trends, and media platforms to create effective strategies. The Analyst will also monitor and optimize campaigns, provide reporting and insights, and collaborate with cross-functional teams to drive success. This role requires strong analytical skills, attention to detail, and the ability to think strategically.

Responsibilities

• Conduct research and analysis to identify target audience and media consumption habits.
• Develop media plans that align with marketing objectives and target demographics.
• Collaborate with internal teams to ensure media plans are integrated and aligned with overall marketing strategies.
• Monitor and optimize media campaigns to maximize performance and ROI.
• Provide regular reporting and insights on campaign performance and market trends.
• Stay up-to-date with industry trends and emerging media platforms.
• Identify opportunities to leverage new media channels and technologies.
• Manage relationships with media partners and negotiate media buys.
• Work closely with creative and content teams to ensure messaging is aligned with media strategy.
• Track and analyze competitive activity to inform media strategy.