Marketing Officer

The Marketing Officer will be responsible for developing, implementing, and monitoring marketing campaigns that promote the company’s products or services. This role plays a critical part in enhancing brand awareness within the digital and offline spaces, driving customer engagement, and supporting business development. The ideal candidate is detail-oriented, creative, and has a firm grasp of current marketing tools and strategies, able to lead integrated marketing initiatives from concept through execution.

Responsibilities

• Assist in the planning and execution of marketing strategies that align with the company’s overall objectives.

• Coordinate with internal teams and external vendors to produce marketing materials and campaigns.

• Manage the company’s social media accounts and digital presence to enhance visibility and engagement.

• Conduct market research and analyze trends to identify new marketing opportunities and evaluate campaign performance.

• Organize promotional events and campaigns to create interest in the brand and increase customer acquisition.

• Monitor, review, and report on the effectiveness of marketing efforts and make data-driven adjustments.

• Support the development of content for marketing collateral, such as brochures, newsletters, and advertisements.

• Stay updated on industry trends and competitor activities to inform marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Proven experience in a marketing role with hands-on experience in campaign management.

• Familiarity with digital marketing tools and platforms, including email marketing and social media.

• Strong verbal and written communication skills with a creative mindset.

• Ability to multitask, manage deadlines, and work collaboratively with cross-functional teams.

• Analytical skills and the ability to interpret marketing data and performance metrics.

• Attention to detail and strong organizational abilities.