Marketing Officer

A Marketing Officer is responsible for developing, executing, and overseeing marketing strategies to promote the company’s products or services. This role requires creativity, excellent communication skills, and a strong understanding of market trends. The ideal candidate should be able to work closely with cross-functional teams to drive brand awareness, customer engagement, and business growth.

Responsibilities:

• Develop and implement marketing campaigns to promote products, services, and brand.

• Conduct market research to identify new opportunities and trends within the industry.

• Collaborate with the sales and product teams to align marketing strategies with business goals.

• Create and manage content for digital marketing channels including social media, email, and websites.

• Analyze and report on the effectiveness of marketing campaigns and adjust strategies accordingly.

• Manage and monitor marketing budgets, ensuring cost-effective use of resources.

• Coordinate with external vendors, agencies, and partners to execute marketing initiatives.

• Organize and participate in promotional events, exhibitions, and trade shows.

• Oversee the development of marketing materials such as brochures, advertisements, and presentations.

• Maintain and update the company’s website and social media platforms to engage with customers.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Proven experience in marketing, preferably in a similar role (1-3 years).

• Strong knowledge of digital marketing platforms, social media, and SEO/SEM.

• Excellent written and verbal communication skills.

• Creative thinking with a strong attention to detail.

• Ability to analyze data and generate actionable insights.

• Proficiency in using marketing software and tools such as Google Analytics, Mailchimp, and Adobe Creative Suite.

• Strong organizational and time-management skills.

• Ability to work independently and as part of a team.