Marketing Officer

A Marketing Officer is responsible for creating and implementing marketing strategies to promote a company's products or services. They conduct market research, identify customer preferences, and develop campaigns to attract and retain customers. Marketing Officers collaborate with creative teams, analyze campaign performance, and provide recommendations to improve marketing efforts. They also manage social media platforms, coordinate events, and monitor competitor activities.

Responsibilities

• Develop marketing strategies and campaigns to drive brand awareness and sales.
• Conduct market research to identify customer needs, market trends, and competitor activities.
• Coordinate with creative teams to create compelling marketing collateral, including online and offline materials.
• Plan and execute social media campaigns to engage and grow a targeted audience.
• Track and analyze campaign performance using various metrics and tools.
• Monitor market changes, consumer behavior, and competitor activities.
• Develop and maintain customer databases for targeted marketing activities.
• Coordinate promotional events, such as product launches, trade shows, or conferences.
• Collaborate with sales teams to align marketing efforts with sales objectives.
• Stay updated with industry trends and technologies in marketing.