Marketing Manager

The Marketing Manager is responsible for developing and executing strategic marketing plans to enhance brand visibility, generate leads, and support business growth. This role involves managing campaigns, overseeing digital and traditional marketing efforts, and leading a team to ensure alignment with business goals. Operating within the UAE market, the Marketing Manager ensures all initiatives comply with local advertising regulations and cultural sensitivities while targeting diverse customer segments effectively.

Responsibilities:

• Developing and implementing integrated marketing strategies across digital, print, and event platforms.

• Managing the marketing budget and ensuring cost-effective campaigns that deliver measurable ROI.

• Leading brand development initiatives to maintain consistency and enhance market presence.

• Coordinating with sales, product, and external agency teams to align messaging and objectives.

• Conducting market research and competitor analysis to inform strategy and identify opportunities.

• Overseeing the creation of marketing content, advertisements, newsletters, and promotional materials.

• Tracking and analyzing performance metrics, reporting campaign outcomes, and optimizing efforts accordingly.

• Ensuring marketing materials and activities comply with UAE advertising laws and cultural norms.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree is an advantage.

• 5–7 years of progressive marketing experience, with at least 2 years in a managerial role in the UAE or GCC.

• Proven experience in digital marketing, campaign management, and brand strategy.

• Strong leadership skills with the ability to manage cross-functional teams and external vendors.

• Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and CRM platforms.

• Excellent written and verbal communication skills, with fluency in English; Arabic is a plus.

• Strong organizational skills and attention to detail with the ability to manage multiple projects.