Marketing Manager Wearables

We are currently seeking a talented and experienced Marketing Manager for our Wearables division. As the Marketing Manager, you will be responsible for developing and executing marketing strategies to drive awareness, engagement, and sales for our range of wearable technology products. You will work closely with cross-functional teams to create compelling marketing campaigns, manage product launches, and analyze market trends to identify new opportunities. The ideal candidate will have a strong background in marketing, with a focus on the technology or consumer electronics industry. Exceptional communication skills, strategic thinking, and a passion for innovation are essential for success in this role. Join our dynamic team and help shape the future of wearable technology!

Responsibilities

• Develop and implement strategic marketing plans for wearables products.
• Conduct market research to identify trends, customer preferences, and competitive landscape in the wearables industry.
• Manage product positioning, pricing, and promotional strategies to maximize brand visibility and sales.
• Collaborate with cross-functional teams including product development, sales, and operations to ensure successful product launches.
• Analyze sales data and consumer feedback to optimize marketing campaigns and product performance.
• Drive digital marketing initiatives including social media, email marketing, and online advertising to reach target audiences.
• Monitor and report on marketing KPIs, campaign effectiveness, and ROI to senior management.
• Identify and cultivate partnerships with influencers, media outlets, and retail channels to increase product exposure and sales.
• Stay updated on industry trends, technological advancements, and competitor activities to inform marketing strategies and maintain a competitive edge.
• Lead a team of marketing professionals to execute campaigns, manage budgets, and achieve business objectives.