Marketing Manager - Fragrances

We are seeking a talented and experienced Marketing Manager specializing in Fragrances to join our team. As the Marketing Manager, you will be responsible for developing and implementing strategic marketing plans to promote and drive sales of our fragrance products. You will work closely with the product development team to ensure successful product launches, conduct market research to identify trends and opportunities, and oversee advertising and promotional campaigns. The ideal candidate will have a strong background in fragrance marketing, excellent communication skills, and a creative mindset. A proven track record of successfully managing marketing campaigns in the fragrance industry is essential. If you are passionate about fragrances and have a knack for driving brand awareness and sales, we want to hear from you. Apply now to be a part of our dynamic team!

Responsibilities

• Develop and execute strategic marketing plans to promote fragrance products and increase brand awareness.
• Identify target market segments and create tailored marketing campaigns to effectively reach and engage with consumers.
• Collaborate with product development teams to ensure new fragrance products meet market demands and consumer preferences.
• Manage advertising and promotional activities, including social media, print, and influencer marketing.
• Analyze market trends and consumer insights to refine marketing strategies and tactics.
• Monitor and report on the performance of marketing campaigns, including ROI and key performance indicators.
• Build and maintain relationships with key stakeholders, such as retail partners, influencers, and media outlets.
• Lead cross-functional teams to coordinate product launches, events, and other marketing initiatives.
• Stay updated on industry trends, competitor activities, and regulatory developments related to fragrance marketing.
• Set and track marketing budgets to ensure cost-effective execution of marketing plans.

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in fragrance marketing or related industry.
• Strong analytical and strategic thinking abilities.
• Excellent communication and interpersonal skills.
• Proficiency in market research and trend analysis.