Marketing Coordinator

Marketing Coordinator

Position Overview:

We are seeking a motivated and detail-oriented Marketing Coordinator to support the Head of Sales in executing marketing strategies that drive sales growth. The ideal candidate will have a strong background in digital marketing, excellent organizational skills, and a collaborative mindset.

This role will focus on creating impactful marketing materials, coordinating campaigns, and providing analytical support to enhance sales efforts.

Key Responsibilities:

* Campaign Coordination:

Assist the Head in planning and executing marketing campaigns

Collaborate with the team to develop targeted marketing strategies that align with business objectives.

* Content Creation: Create compelling marketing materials, including brochures, presentations, email campaigns, and social media content tailored for the team.

Ensure all content effectively communicates product benefits and aligns with brand messaging.

* Market Research & Analysis:

Conduct market research to identify trends, competitive landscape, and customer insights that inform marketing strategies.

Analyze campaign performance metrics and sales data to provide actionable insights and recommendations.

*Lead Generation & Database Management:

Support lead generation efforts by developing and managing targeted marketing campaigns to attract potential clients.

Maintain and update the marketing database to ensure accurate tracking of leads and customer interactions.

*Event Coordination:

Assist in planning and executing promotional events, trade shows, and customer outreach initiatives.

Coordinate logistics, marketing materials, and follow-up communications related to events.

* Stakeholder Collaboration:

Work closely with the sales team to gather feedback and refine marketing strategies based on sales performance and customer interactions.

Engage with internal stakeholders to ensure alignment on marketing initiatives and sales goals.

* Tracking & Reporting:

Monitor website traffic and engagement metrics to assess the effectiveness of marketing campaigns.

Prepare regular reports on campaign performance, lead generation, and other key metrics for the Head.

Qualifications:

* Bachelor’s degree in Marketing, Business, or a related field.

* 2+ years of experience in marketing, preferably in a digital marketing environment, marketing in real estate environment will be a plus.

* Strong understanding of digital marketing strategies and tools such as CRO, marketing automation, advanced analytics, etc.

* Certifications from reputable organizations such as Google ads, google analytics, Hub spots & Meta

* Excellent writing and communication skills, with the ability to create engaging marketing content.

* Proficient in data analysis and reporting, with strong attention to detail.

* Ability to manage multiple projects and meet deadlines in a fast-paced environment.

* Strong interpersonal skills and a collaborative approach to working with teams.

* Excellent communication skills both verbal and written in english.