Marketing Content Specialist

The Marketing Content Specialist is responsible for creating compelling and strategic content that aligns with the company’s brand voice, marketing goals, and audience interests. This role involves developing digital and print materials, managing content calendars, and collaborating with cross-functional teams to support campaigns across various platforms. The ideal candidate thrives in a creative environment, understands SEO and digital trends, and ensures all content complies with UAE marketing regulations and cultural sensitivities.

Responsibilities:

• Developing engaging written and visual content for websites, blogs, social media, newsletters, and marketing collateral.

• Collaborating with designers, marketing managers, and product teams to produce campaign-aligned content.

• Managing and maintaining a content calendar to ensure timely and consistent publishing across channels.

• Writing SEO-optimized web copy and integrating relevant keywords to improve online visibility.

• Monitoring content performance metrics and making data-driven improvements.

• Proofreading and editing content for clarity, accuracy, and brand consistency.

• Researching industry trends and competitor content to maintain relevance and originality.

• Coordinating with external vendors or freelancers for specialized content needs, when required.

• Adhering to brand guidelines and UAE advertising and communications standards.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Minimum 3 years of experience in content creation or digital marketing, preferably within the UAE.

• Strong writing, editing, and storytelling skills with a keen eye for detail.

• Experience with SEO principles, CMS platforms (e.g., WordPress), and analytics tools (e.g., Google Analytics).

• Familiarity with content marketing strategies across various digital platforms.

• Proficiency in Microsoft Office and basic design tools such as Canva or Adobe Creative Suite.

• Ability to manage multiple projects and meet tight deadlines.

• Strong interpersonal and collaborative skills to work with cross-functional teams.