Marketing Analyst

A Marketing Analyst is responsible for collecting and analyzing data to evaluate existing and potential marketing strategies. They interpret market trends, track competitors’ activities, and develop reports to support decision-making processes. The role requires strong analytical skills, proficiency in marketing tools and techniques, and the ability to communicate findings effectively.

Key Responsibilities

• Conduct market research to identify opportunities for promotional activities.
• Analyze consumer behavior and adjust marketing strategies accordingly.
• Track and measure the performance of marketing campaigns.
• Prepare reports and presentations for senior management.
• Collaborate with marketing and sales teams to develop integrated strategies.
• Utilize various data analytics tools to derive insights and make recommendations.
• Maintain a thorough understanding of industry trends and best practices.
• Assist in the development of marketing plans and budgets.
• Monitor and report on competitors’ marketing activities.
• Contribute to the overall marketing strategy with data-driven insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or related field.
• 2+ years of experience in marketing analysis or a related role.
• Proficiency in data analysis tools such as Google Analytics, Tableau, or SAS.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication and presentation skills to convey findings effectively.