Manager - Brand And Marketing

We are looking for a dynamic and results-driven Brand and Marketing Manager to lead our branding initiatives, marketing strategies, and customer engagement efforts. The ideal candidate will have a strong background in brand management, digital marketing, and market research to enhance brand visibility and drive business growth.

Key Responsibilities:

• Develop and execute a comprehensive brand strategy to strengthen brand identity and market presence.
• Plan and oversee marketing campaigns across digital, social media, print, and offline channels.
• Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
• Manage and optimize the brand’s online presence, content strategy, and SEO initiatives.
• Lead advertising, PR, and influencer marketing efforts to enhance brand perception.
• Work closely with designers, content creators, and external agencies to develop creative marketing materials.
• Develop and monitor marketing budgets, ensuring cost-effective strategies.
• Track campaign performance, analyze key metrics, and generate reports to measure success.
• Oversee brand partnerships, sponsorships, and collaborations to expand market reach.
• Ensure brand consistency across all communication channels and marketing materials.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management, marketing strategy, or digital marketing.
• Strong knowledge of SEO, SEM, social media marketing, and content marketing.
• Experience in managing branding campaigns, creative assets, and PR initiatives.
• Proficiency in Google Analytics, marketing automation tools, and CRM platforms.
• Excellent communication, leadership, and project management skills.
• Ability to analyze market trends and customer insights to drive data-driven marketing decisions.