A Lead Generation Specialist is responsible for identifying potential leads and generating new business opportunities. They play a key role in driving revenue growth by prospecting and qualifying leads to be passed on to the sales team. The ideal candidate should have excellent communication skills, be results-driven, and possess a strong understanding of lead generation strategies.

Key Responsibilities

• Research and identify potential leads through various channels.
• Qualify leads based on specific criteria.
• Develop and implement lead generation strategies.
• Collaborate with marketing and sales teams to ensure lead quality.
• Create and maintain a database of potential leads.
• Nurture leads through email campaigns and follow-ups.
• Analyze lead generation data to optimize strategies.
• Meet individual and team targets for lead generation.
• Provide regular reports on lead generation activities.
• Stay updated on industry trends and best practices in lead generation.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in lead generation or sales.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in CRM software and lead generation tools.