Head of Marketing

The head of marketing is responsible for developing and executing the overall marketing strategy to drive brand awareness, customer engagement, and business growth. This role involves overseeing all marketing activities, including digital marketing, brand positioning, campaign management, and market research. The ideal candidate will have extensive experience in strategic marketing planning, leadership skills, and the ability to collaborate with cross-functional teams to achieve business objectives.

Responsibilities:

• develop and implement a comprehensive marketing strategy aligned with business goals

• oversee brand positioning and ensure consistent messaging across all marketing channels

• lead digital marketing initiatives, including SEO, SEM, social media, and email campaigns

• manage the marketing budget, ensuring efficient allocation of resources for maximum ROI

• analyze market trends, customer insights, and competitive landscape to identify growth opportunities

• collaborate with sales, product development, and other departments to drive marketing success

• develop and manage multi-channel marketing campaigns to enhance brand visibility

• oversee content creation, public relations, and advertising strategies to strengthen brand awareness

• establish KPIs and track the performance of marketing activities to measure effectiveness

• mentor and manage a team of marketing professionals, fostering a culture of innovation and creativity

Requirements:

• bachelor's or master’s degree in marketing, business administration, or a related field

• minimum 8-10 years of experience in a senior marketing role, preferably within a relevant industry

• strong expertise in digital marketing, branding, and campaign management

• proven ability to develop and execute successful marketing strategies

• experience in budget management and performance analysis

• excellent leadership and communication skills to manage teams and stakeholders

• strong analytical skills with the ability to interpret data and market trends

• familiarity with marketing automation tools, CRM systems, and analytics platforms

• ability to work in a fast-paced, dynamic environment and adapt to changing market trends