Digital Marketing Specialist

The Digital Marketing Specialist plans and executes digital marketing campaigns to drive brand awareness and generate leads. They develop and implement online marketing strategies, manage website content, and optimize digital channels for better results. The Digital Marketing Specialist also measures and analyzes campaign performance to make data-driven decisions. This role requires strong analytical skills, a deep understanding of digital marketing techniques, and the ability to keep up with emerging trends.

Responsibilities

• Develop and execute digital marketing campaigns.
• Manage website content and optimize for search engines.
• Create and manage social media advertising campaigns.
• Monitor and analyze digital marketing metrics and KPIs.
• Conduct keyword research and optimize content for SEO.
• Collaborate with the marketing team on campaign integration.
• Stay updated on digital marketing trends and best practices.
• Manage and maintain email marketing campaigns.

• Bachelor's degree in marketing, communication, or related field.
• Proven experience in digital marketing or similar role.
• Strong analytical and problem-solving skills.
• Proficient in digital marketing tools and software.
• Knowledge of SEO, SEM, and social media advertising.