Digital Marketing Manager

We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms. The Digital Marketing Manager will work closely with the marketing and creative teams to create engaging content, coordinate social media campaigns, and analyze digital performance metrics. Key responsibilities include optimizing online advertising strategies, improving website traffic and conversion rates, and staying abreast of industry trends. The successful candidate will have a proven track record in digital marketing, strong analytical skills, and excellent communication abilities. A creative mindset and the ability to think outside the box are essential for this role. If you are a results-driven digital marketing professional looking to make a significant impact, we would love to hear from you.

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and lead generation.
• Manage and optimize online advertising campaigns across various channels such as Google Ads, Facebook, and LinkedIn.
• Analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven decisions.
• Collaborate with the content team to create engaging and SEO-friendly content for digital platforms.
• Monitor and analyze website and social media analytics to identify trends and insights for continuous improvement.
• Stay updated on the latest digital marketing trends and technologies to keep the company ahead of the competition.
• Manage email marketing campaigns and automate workflows for lead nurturing and customer retention.
• Coordinate with external agencies and vendors to execute digital marketing initiatives within budget and timeline.
• Develop and manage digital marketing budget to ensure efficient allocation of resources and maximize ROI.
• Report on digital marketing performance to senior management and provide recommendations for future strategies.

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven work experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels and best practices.
• Experience with SEO, SEM, social media, email marketing, and content development.
• Excellent analytical skills and the ability to interpret data and translate it into actionable insights.