Digital Marketing Executive

We are looking for a passionate and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.

Design, build, and maintain our social media presence (Facebook, LinkedIn, Instagram, Twitter, etc.).

Measure and report performance of all digital marketing campaigns and assess against goals

Identify trends and insights and optimize spend and performance based on data.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Conduct keyword research and use SEO best practices to increase traffic to the website.

Manage and maintain the company website and blog.

Assist in the creation of relevant and engaging content for social media platforms and email campaigns

Monitor competitor strategies and digital trends.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.

Proven experience in digital marketing (1-3 years preferred).

strong knowledge of SEO, Google Ads, Google Analytics, and social media platforms.

Experience with marketing tools like HubSpot, Mailchimp, SEMrush, Canva, WordPress, etc., is a plus.

Excellent written and verbal communication skills.

Ability to think creatively and innovatively.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.