Content Specialist - B2B SaaS

The Content Specialist for B2B SaaS is responsible for creating, optimizing, and managing content that drives engagement, lead generation, and brand authority within the SaaS industry. This role requires a deep understanding of B2B marketing strategies, technical writing expertise, and the ability to craft compelling content that resonates with target audiences. The ideal candidate will collaborate with marketing, sales, and product teams to produce high-quality content across multiple channels, including blogs, whitepapers, case studies, emails, and website copy.

Responsibilities:

• Develop and execute a content strategy tailored to B2B SaaS audiences, ensuring alignment with marketing and business goals.

• Write, edit, and optimize blog posts, whitepapers, case studies, email campaigns, and website content to drive engagement and lead conversion.

• Collaborate with product teams to create technical content that educates prospects and customers about product features and benefits.

• Conduct keyword research and implement SEO best practices to enhance content visibility and organic traffic.

• Manage content distribution across various platforms, including the company website, social media, and industry publications.

• Analyze content performance using analytics tools and adjust strategies to maximize engagement and ROI.

• Work closely with sales teams to create persuasive sales enablement materials, including pitch decks and one-pagers.

• Stay up-to-date with industry trends, competitor content strategies, and emerging B2B SaaS marketing techniques.

• Develop and maintain editorial calendars to ensure a consistent flow of content.

• Assist in webinar scripting, video content production, and other multimedia content initiatives.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Proven experience in content marketing, preferably in a B2B SaaS environment.

• Strong writing and editing skills with the ability to simplify complex technical topics.

• Experience with SEO strategies, keyword research, and content optimization.

• Familiarity with content management systems (CMS) and marketing automation tools.

• Ability to analyze content performance metrics and adjust strategies accordingly.

• Excellent project management and organizational skills with the ability to meet deadlines.

• Strong collaboration skills and the ability to work cross-functionally with sales, marketing, and product teams.

• Knowledge of SaaS industry trends and best practices in digital marketing.

• Experience with AI-driven content tools, video scripting, or social media content creation is a plus.