Content Marketing Manager

The Content Marketing Manager is responsible for developing and executing content strategies that enhance brand awareness, engage target audiences, and drive lead generation. This role involves creating high-quality, data-driven content across multiple platforms, including blogs, social media, email campaigns, and website pages. The ideal candidate should have strong storytelling skills, SEO expertise, and the ability to manage content calendars and performance metrics effectively.

Responsibilities:

• develop and implement a content marketing strategy aligned with business objectives

• create, edit, and optimize high-quality content for websites, blogs, social media, and email campaigns

• conduct keyword research and implement SEO best practices to increase organic traffic

• collaborate with designers, videographers, and social media teams to create engaging multimedia content

• manage and maintain a content calendar to ensure consistent publishing across all channels

• analyze content performance using analytics tools and adjust strategies accordingly

• research industry trends and competitor strategies to identify new content opportunities

• work with sales and product teams to create compelling marketing materials and case studies

• oversee content distribution across digital platforms, ensuring maximum reach and engagement

• manage relationships with external writers, agencies, and content creators to support content production

Requirements:

• bachelor’s degree in marketing, communications, journalism, or a related field

• proven experience in content marketing, digital marketing, or a similar role

• strong writing, editing, and storytelling skills with an eye for detail

• knowledge of SEO, content optimization, and analytics tools like Google Analytics and SEMrush

• experience managing content calendars and marketing automation platforms

• ability to work independently and manage multiple projects under tight deadlines

• excellent communication and collaboration skills

• proficiency in CMS platforms (e.g., WordPress) and social media management tools

• experience in B2B or B2C content marketing strategies is a plus