Digital Marketing Executive

Job Summary:

We are looking for a creative and detail-oriented Social Media Marketing Coordinator to join our marketing team. This role will be responsible for developing and executing our social media strategy to enhance brand awareness, engage our audience, and drive traffic to our platforms.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with the company’s goals and target audience.
• Create, curate, and manage engaging content across all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitor social media channels for trends, comments, and messages, and engage with followers to build community.
• Analyze social media performance metrics and prepare reports to evaluate the effectiveness of campaigns and strategies.
• Collaborate with the marketing team to integrate social media efforts with other marketing initiatives and campaigns.
• Stay up-to-date with the latest social media trends, tools, and best practices to enhance brand presence.
• Conduct social media audits to ensure content aligns with brand voice and goals.
• Assist in planning and executing social media advertising campaigns to increase reach and engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in social media marketing or a similar role.
• Strong understanding of major social media platforms and their respective audiences.
• Excellent writing, editing, and communication skills.
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Creative mindset with the ability to develop engaging content that resonates with the audience.
• Strong organizational skills and attention to detail.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career advancement.
• A collaborative and supportive team environment.