Strategy and Marketing Manager

The Strategy and Marketing Manager is responsible for driving the organization’s strategic planning and marketing initiatives to enhance brand visibility, market position, and long-term growth. This role combines market analysis, brand development, and strategic insight to support decision-making and improve business outcomes. Working in a competitive UAE market landscape, the manager collaborates with cross-functional teams to align marketing efforts with broader business objectives and customer needs.

Responsibilities:

• Developing and executing strategic plans that support organizational growth and market expansion.

• Leading market research and competitive analysis to identify emerging trends, customer behavior, and new opportunities.

• Creating and managing integrated marketing strategies, campaigns, and digital initiatives.

• Collaborating with senior leadership to align business strategies with marketing goals.

• Monitoring brand performance and ensuring consistency across all communication channels and platforms.

• Overseeing the development of marketing content, product positioning, and promotional activities.

• Analyzing marketing metrics and ROI to measure campaign effectiveness and adjust tactics accordingly.

• Managing external agencies, vendors, and partners to deliver high-quality marketing outputs.

• Ensuring compliance with UAE advertising and data protection regulations in all marketing activities.

• Supporting cross-functional projects such as product launches, customer engagement programs, and sales enablement tools.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.

• 6–8 years of experience in strategic planning and marketing management, preferably within the UAE.

• Strong understanding of UAE consumer markets, digital platforms, and regulatory environment.

• Proven experience in creating and executing successful marketing campaigns across various channels.

• Exceptional analytical skills with the ability to translate insights into actionable strategies.

• Proficiency in marketing tools such as Google Analytics, HubSpot, and CRM platforms.

• Excellent communication and leadership skills to influence stakeholders and manage teams.

• Creative mindset with the ability to innovate and adapt in a fast-paced business environment.

• Fluency in English is required; Arabic language skills are an advantage.