Social Media Content Strategist

A Social Media Content Strategist is responsible for developing and implementing content strategies across various social media platforms to increase brand visibility, engagement, and reach. They analyze data, monitor trends, and collaborate with marketing teams to create compelling content that resonates with the target audience.

Key Responsibilities

• Develop strategic content plans for social media platforms.
• Research industry trends and audience preferences.
• Create engaging and shareable content including texts, images, and videos.
• Manage social media calendars and schedules for content publishing.
• Monitor and analyze the performance of content using analytics tools.
• Collaborate with design and marketing teams to align content with brand goals.
• Stay updated on best practices and emerging trends in social media marketing.
• Engage with followers and respond to comments and messages.
• Identify opportunities for partnerships and collaborations with influencers.
• Optimize content for SEO and user engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and content creation.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and meet deadlines.