Senior Data and Digital Analyst

A senior data and digital analyst is responsible for analyzing and interpreting large sets of data to drive business decisions and optimize digital strategies. They collect and organize data from various sources, perform statistical analysis, and develop data models and visualizations. Senior data and digital analysts also provide insights and recommendations to improve digital marketing campaigns and online user experiences.

Responsibilities

• Collect and analyze large sets of data from various sources.
• Develop data models and algorithms to extract insights.
• Perform statistical analysis and create data visualizations.
• Identify trends and patterns in data to support business decisions.
• Collaborate with stakeholders to define data requirements.
• Optimize digital strategies based on data-driven insights.
• Monitor and evaluate the performance of digital marketing campaigns.
• Identify opportunities for process improvements and automation.
• Provide support and guidance to junior analysts.
• Stay updated with industry trends and advancements in data analysis.

• Bachelor's degree in data science, statistics, mathematics, or related field.
• Proven experience in data analysis and digital marketing.
• Proficiency in statistical analysis tools and software (e.g., R, Python, Excel).
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.