Senior Account Executive (Media Relations)

The Senior Account Executive (Media Relations) plays a key role in managing client relationships, driving media outreach strategies, and enhancing public perception through targeted communication campaigns. Working within a fast-paced agency or corporate environment in the UAE, this role involves crafting compelling stories, securing media coverage, and maintaining strong relationships with journalists and media outlets across traditional and digital platforms.

Responsibilities:

• Developing and executing media relations strategies tailored to client objectives and industry dynamics.

• Building and nurturing relationships with key journalists, editors, and media representatives in the UAE and GCC region.

• Drafting and distributing press releases, media advisories, speeches, and thought leadership content.

• Securing media coverage in print, broadcast, and online platforms aligned with client goals.

• Preparing detailed media briefing documents, Q&As, and key message frameworks for client spokespersons.

• Monitoring media coverage, analyzing results, and preparing performance reports for clients.

• Managing client accounts, ensuring timely deliverables, and maintaining consistent communication.

• Coordinating media interviews, press events, and press conferences.

• Staying informed about industry trends, news cycles, and the competitive media landscape.

• Supporting crisis communications initiatives and advising clients on sensitive media matters.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.

• 4–6 years of experience in media relations, PR agency work, or corporate communications within the UAE.

• Established network of media contacts in the UAE and GCC region.

• Excellent writing and storytelling skills tailored to regional media formats and standards.

• Strong understanding of the UAE media landscape, cultural sensitivities, and local regulatory guidelines.

• Proven ability to manage multiple accounts and meet tight deadlines under pressure.

• Proficiency in media monitoring tools, PR software, and Microsoft Office Suite.