SaaS Marketing Specialist - Lead Generation

A SaaS Marketing Specialist - Lead Generation is responsible for driving lead generation efforts for software-as-a-service (SaaS) products. They develop and implement marketing strategies to attract qualified leads, nurture them through the sales funnel, and convert them into customers. They utilize various marketing channels and automation tools to optimize lead generation campaigns.

Responsibilities

• Develop and execute marketing strategies to generate qualified leads for SaaS products.
• Identify target markets and segments and create targeted marketing campaigns.
• Create and optimize landing pages, lead capture forms, and email marketing campaigns.
• Collaborate with content and design teams to create compelling marketing materials.
• Implement lead nurturing workflows using marketing automation tools.
• Analyze campaign performance and make data-driven adjustments to optimize lead generation.
• Collaborate with sales teams to align marketing efforts with sales goals.
• Stay up-to-date with industry trends and best practices in SaaS marketing.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in lead generation for SaaS products or B2B software.
• In-depth knowledge of marketing automation tools (e.g., HubSpot, Mailchimp).
• Excellent analytical and data-driven decision-making skills.
• Strong communication and collaboration abilities.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in lead generation for SaaS products or B2B software.
• In-depth knowledge of marketing automation tools (e.g., HubSpot, Mailchimp).
• Excellent analytical and data-driven decision-making skills.
• Strong communication and collaboration abilities.