Product Marketing Manager

We are hiring a strategic and creative Product Marketing Manager to lead go-to-market strategies, messaging, and positioning for our products. The role demands close collaboration with sales, product development, and marketing teams to ensure effective market penetration and competitive differentiation. This role is pivotal in driving product adoption, customer engagement, and brand visibility in local and international markets.

Responsibilities:

• Develop and execute product marketing strategies and launch plans.

• Define product positioning, messaging, and value propositions.

• Conduct market research and competitive analysis.

• Collaborate with product teams to shape features based on market needs.

• Create sales enablement tools such as presentations and brochures.

• Drive demand generation through targeted campaigns.

• Monitor product performance and customer feedback.

• Organize webinars, product demos, and marketing events.

• Align with brand and digital marketing for consistency.

• Report campaign performance and ROI to senior management.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field. MBA preferred.

• 5+ years of product marketing experience.

• Strong storytelling and content creation abilities.

• Experience with CRM and marketing automation tools.

• Analytical mindset and data-driven decision making.

• Excellent collaboration and communication skills.

• Proven success in managing product launches.

• Knowledge of UAE market is an advantage.