Marketing Analyst

As a Marketing Analyst, you will be responsible for collecting and analyzing data to help drive strategic marketing decisions for the company. You will work closely with the marketing team to monitor and evaluate marketing campaigns, conduct market research, and identify trends to optimize marketing strategies. Your duties will include tracking key performance indicators, creating reports and presentations to communicate findings, and providing insights to improve customer acquisition and retention efforts. Additionally, you will collaborate with cross-functional teams to develop target audience profiles, segment markets, and support the development of marketing plans. The ideal candidate will have strong analytical skills, proficiency in data analysis tools, a solid understanding of marketing principles, and the ability to interpret complex data to drive actionable recommendations. Join our team as a Marketing Analyst and make a significant impact on our marketing initiatives.

Responsibilities

• Conduct market research to analyze trends, competitive landscape, and customer behavior.
• Create and present reports on marketing campaigns, performance metrics, and ROI analysis.
• Collaborate with cross-functional teams to develop marketing strategies and initiatives.
• Utilize data and analytics tools to track and measure the effectiveness of marketing programs.
• Assist in developing and implementing marketing plans and budgets.
• Monitor and analyze data to provide insights and recommendations for optimization.
• Support in the creation of marketing materials such as presentations, reports, and promotional content.
• Stay updated on industry trends, best practices, and emerging technologies to recommend improvements.
• Assist in identifying target audiences and segmenting customer databases for personalized marketing campaigns.
• Coordinate with external vendors, agencies, and partners to execute marketing activities effectively.

• Bachelor's degree in Marketing, Business Administration, or related field
• Strong analytical skills with proficiency in Excel and data analysis tools
• Experience with market research, competitive analysis, and trend forecasting
• Excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced environment with strong attention to detail