Digital Marketing Executive

The Digital Marketing Executive is responsible for planning, implementing, and monitoring digital marketing campaigns to promote a company's products or services. They utilize various digital marketing channels to reach target audiences and generate leads. The Digital Marketing Executive must have a strong understanding of digital marketing strategies and tactics. They should possess knowledge of SEO, social media marketing, email marketing, and paid advertising. Creativity, analytical skills, and the ability to stay updated with industry trends are crucial for this role.

Responsibilities

• Develop and oversee digital marketing campaigns, including SEO, social media, email, and display advertising.
• Conduct market research to identify target audiences and trends.
• Create and manage digital content for websites, social media platforms, and email marketing.
• Optimize website content and landing pages for search engines to improve organic traffic.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Collaborate with internal teams to create engaging content and promotional materials.
• Stay updated with industry trends and best practices in digital marketing.
• Manage and maintain social media accounts and engage with online communities.