Content Specialist - B2B SaaS

We are seeking a skilled Content Specialist to join our dynamic team in the B2B SaaS industry. As a Content Specialist, you will be responsible for creating engaging, informative, and persuasive content tailored to our target audience of businesses. Your primary focus will be on developing content such as website copy, blog posts, whitepapers, case studies, and social media posts to drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong understanding of B2B SaaS products and services, excellent writing and editing skills, and the ability to research and analyze industry trends. If you are a creative thinker with a passion for storytelling and a knack for crafting compelling content, we would love to hear from you!

Responsibilities

• Create and manage content strategy for B2B SaaS products that aligns with marketing and business objectives.
• Develop high-quality written and visual content for various marketing channels including website, blog, social media, and email campaigns.
• Collaborate with cross-functional teams including product, sales, and customer success to ensure content is accurate and on-brand.
• Conduct market research and stay updated on industry trends to identify content opportunities.
• Optimize content for SEO and analyze performance metrics to drive continuous improvement.
• Manage content calendar and ensure timely delivery of content across multiple platforms.
• Support lead generation efforts through content development for landing pages, whitepapers, case studies, and other marketing materials.
• Work closely with designers and other stakeholders to create compelling visuals and multimedia content.
• Monitor competitor content strategies and make recommendations for differentiation.
• Stay informed about best practices in content marketing and implement innovative approaches to engage target audience.