Brand Manager

The Brand Manager is responsible for developing and executing marketing strategies to drive brand awareness and market share. This role involves market research, brand positioning, and collaboration with cross-functional teams to ensure brand consistency and relevance.

Responsibilities

• Develop and implement brand strategies to increase brand awareness and market penetration.
• Conduct market research and competitive analysis to identify target markets and consumer insights.
• Collaborate with product development and marketing teams to develop brand positioning and messaging.
• Create and execute marketing campaigns across various channels, including digital, social media, and traditional media.
• Monitor and evaluate marketing performance metrics to measure campaign effectiveness and ROI.
• Manage brand budgets and ensure efficient allocation of resources.
• Collaborate with cross-functional teams, including sales, advertising, and public relations, to ensure brand consistency and alignment.
• Stay up-to-date with industry trends and consumer preferences to guide brand strategy.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management or marketing role, preferably in the consumer goods industry.
• Strong understanding of marketing principles and practices, including market research and consumer insights.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent analytical and problem-solving skills, with the ability to effectively use data and metrics to inform decisions.
• Strong communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
• Creativity and innovation mindset to develop compelling and differentiated brand strategies.
• Ability to work in a fast-paced, deadline-driven environment with multiple projects and priorities.