Marketing Executive

Job Description: Email Marketing Specialist

We are seeking a detail-oriented and strategic Email Marketing Specialist to join our team. The ideal candidate will have a deep understanding of email marketing best practices and be responsible for planning, executing, and optimizing email campaigns. The Email Marketing Specialist will play a critical role in engaging our audience, driving conversions, and achieving business objectives through effective email communication.

Key Responsibilities:

• Campaign Strategy: Develop and execute email marketing strategies aligned with company goals.
• Content Creation: Design, write, and proofread email content that resonates with target audiences.
• eCommerce Platform Optimization: Manage eCommerce Platforms, ensuring optimal performance and user experience. Regularly update product listings and content.
• Data Mining: Utilize data mining techniques to extract insights from customer data, identify trends, and inform targeted email marketing strategies.
• Automation & Workflows: Set up and optimize automated email workflows to enhance customer journeys.
• List Management: Maintain and grow email lists, ensuring compliance with data protection regulations.
• A/B Testing: Conduct A/B tests to improve campaign performance and apply insights to future efforts.
• Analytics & Reporting: Monitor key metrics (open rates, CTR, conversions) and report on campaign effectiveness.
• Sales & Revenue Growth: Implement strategies and initiatives through email and eCommerce channels to drive sales and increase revenue.
• Collaboration: Work with cross-functional teams to align email campaigns with broader marketing goals.
• Customer Engagement & Acquisition: Develop and execute email campaigns to engage existing customers and attract new ones, fostering retention and growth.

Qualifications:

• Graduate in disciples of Marketing/Commerce
• Minimum 1 year experience
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot etc.).
• Strong understanding of email metrics and best practices.
• Experience managing eCommerce platforms and optimizing performance.
• Excellent writing and communication skills.
• Ability to manage multiple campaigns and meet deadlines.